May 2026 — Current
Parkville
Student Service Representative (Contract)
Strategy Consultant
LouisaZhang
Melbourne, Australia
I turn how people think and decide into strategies that create real impact.
Master of Management (Marketing) + Psychology & Media — University of Melbourne
Human Insight✦Business Acumen✦Strategic Storytelling✦Project Management✦Evidence Based Decision Making✦Human Insight✦Business Acumen✦Strategic Storytelling✦Project Management✦Evidence Based Decision Making✦
Skills
01 — Toolkit
Data Analysis & InsightsDigital StrategyLeadershipStakeholder EngagementProject ManagementPerformance AnalysisWorkshop FacilitationCustomer Experience AnalysisComplaint ResolutionMarket ResearchBrand StrategyAdministration & Coordination
Tools
Canva
TikTok
Microsoft Suite
Instagram
LinkedIn
Facebook
Claude AI
Salesforce
Google Analytics
Siebel
CIA Workplace
Certifications
UX/UI Essentials — Udemy
Artificial Intelligence: AI Marketing to Grow Your Business — Udemy
Master AI for Marketing and Advertising Management — Udemy
Google AI Professional Certificate — Udemy
Strategic Capabilities
Framework
The thinking behind the skills and case studies below. Tap a capability below to see it in action.
FRAME → ANALYSE → STRATEGISE → SOLVE → DELIVER
The way I approach a problem.
01
DEFINE
Frame the problem.
02
ANALYSE
Build the evidence.
03
STRATEGISE
Identify what matters.
04
SOLVE
Turn insight into action.
05
DELIVER
Create alignment & impact.
Education
02 — Background
Master of Management (Marketing)
University of Melbourne
Bachelor of Arts
Major in Psychology and Media Communications
University of Melbourne
Diploma of Languages
Major in Chinese Mandarin
University of Melbourne
Case Studies
03 — Case Studies
01 — Customer Experience
02 — Strategic Insight
03 — Engagement Strategy
04 — Brand Strategy
05 — Strategic Planning
06 — Mock Campaign
Work
04 — Experience
Jan 2026 — Apr 2026
Asia
Travel Break
Aug 2025 — Dec 2025
Docklands
Associate Consultant, Customer Experience
Mar 2024 — Dec 2024
Docklands
Remediation Analyst (Contract)
Jun 2024 — Jul 2024
Amsterdam
Marketing Consultant (Contract)
Nov 2020 — Current
Bourke Street Mall
Sales Consultant Supervisor
Apr 2017 — Dec 2019
Braybrook
Assistant Receptionist
Let's talk
Let's build
something great
louisayszhang@gmail.comMelbourne, Australia
linkedin.com/in/louisayszhang